Field notes
Field Notes
Our daily Field Notes email is just the kind of jumpstart you need. A fast read. Maybe less than a minute. Because sometimes it just takes one insight to change the trajectory of the day.
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While talented team members will take the initiative to set some of their own goals and objectives on occasion, the leader’s priorities should always take precedence. Rectifying this disconnect isn’t typically as simple as reminding them of the agreed-upon priorities or redirecting their focus.
The idea of providing a service, offering a product, or giving people access to a program for a limited time period has been a mainstay of marketing for over a century. Since the 1950s, advertisers have created limited-edition and limited-time campaigns to stimulate demand in food, beverages, household goods, and mail-order catalogs.
And they work.