Field notes

Field Notes

Our daily Field Notes email is just the kind of jumpstart you need. A fast read. Maybe less than a minute. Because sometimes it just takes one insight to change the trajectory of the day.

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The idea of providing a service, offering a product, or giving people access to a program for a limited time period has been a mainstay of marketing for over a century. Since the 1950s, advertisers have created limited-edition and limited-time campaigns to stimulate demand in food, beverages, household goods, and mail-order catalogs. And they work.