Sometimes, bad advice won’t die.
Take the case of the Sandwich Technique of giving feedback. It is an ineffective method that has traveled around the world. Seemingly every leader knows it.
We can summarize the Sandwich Method like this: When giving feedback, leaders start by saying something positive. Then, they give the receiver the real meat of criticism or negative feedback. Finally, they conclude by saying something positive or affirming.
The logic is that the bookends of positive statements buffer any negative reaction to the criticism. Leaders erroneously believe it makes the criticism more palatable and easier to swallow.
But people aren’t nearly as gullible as some leaders hope them to be. In many organizations, the technique is known as a Crap Sandwich because everyone knows that the center of the sandwich tastes like rubbish.