Field notes

Field Notes

Our daily Field Notes email is just the kind of jumpstart you need. A fast read. Maybe less than a minute. Because sometimes it just takes one insight to change the trajectory of the day.

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Even the best laid plans can fail when leaders encounter situations they didn’t expect. Through Scenario Planning, leaders can account for a wide range of possible situations. They can pressure test their plans and make sure they aren’t caught unaware or without a backup strategy.
The idea of providing a service, offering a product, or giving people access to a program for a limited time period has been a mainstay of marketing for over a century. Since the 1950s, advertisers have created limited-edition and limited-time campaigns to stimulate demand in food, beverages, household goods, and mail-order catalogs. And they work.
In the library of approaches to help people improve, critique plays a unique role. Whereas criticism typically points out flaws in performance and how to correct them, and feedback provides information to guide learning and improvement that can be accepted or rejected, the purpose of critique is different.